LEADER 01583nam0 22003853i 450 001 LO10473313 005 20231121125520.0 010 $a8804447370 100 $a20161109d1998 ||||0itac50 ba 101 | $aita$cspa 102 $ait 181 1$6z01$ai $bxxxe 182 1$6z01$an 200 1 $aFiamma d'amor viva$fGiovanni Della Croce$ga cura di Simona Langella 210 $aMilano$cMondadori$d1998 215 $a158 p.$d18 cm. 225 | $a˜I œmistici 410 0$1001LO10441977$12001 $a˜I œmistici 500 10$aLlama de amor viva.$3LO10331867$9CFIV013125$93608382 700 0$aJuan : de la Cruz$c $3CFIV013125$4070$0200144 702 1$aLangella$b, Simona$3LO1V172015 790 0$aJohn : of the Cross$3BVEV031532$zJuan : de la Cruz 790 0$aGiovanni : della Croce$c $3CFIV013126$zJuan : de la Cruz 790 0$aJuan : de la Cruz$c $3CFIV013130$zJuan : de la Cruz 790 1$aYepes$b, Juan : de$3CFIV169835$zJuan : de la Cruz 790 0$aJohn of the Cross$c $3SBNV099878$zJuan : de la Cruz 790 1$aCruz$b, Juan : de la$c $3TO0V574752$zJuan : de la Cruz 801 3$aIT$bIT-01$c20161109 850 $aIT-FR0017 899 $aBiblioteca umanistica Giorgio Aprea$bFR0017 $eN 912 $aLO10473313 950 0$aBiblioteca umanistica Giorgio Aprea$d 52MAG 9/871$e 52FLS0000163485 VMN RS $fA $h20171026$i20171026 977 $a 52 996 $aLlama de amor viva$93608382 997 $aUNICAS LEADER 02825oam 2200421 450 001 9910154284303321 005 20190911100038.0 010 $a0-8144-3788-5 035 $a(OCoLC)959667455 035 $a(MiFhGG)GVRL04RT 035 $a(EXLCZ)994340000000022399 100 $a20160929h20172017 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aAgile PR $eexpert messaging in a hyper-connected, always-on world /$fMarian Salzman and the Team at Havas PR 205 $a1st edition 210 1$aNew York :$cAMACOM, American Management Association,$d[2017] 210 4$d?2017 215 $a1 online resource (xxiv, 243 pages) 225 0 $aGale eBooks 300 $aIncludes index. 311 $a0-8144-3787-7 320 $aIncludes bibliographical references and index. 327 $aPR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? -- Trendspotting: forecasting the future -- The future of public relations: new definitions. 330 $aBloggers, influencers, citizen journalists?today?s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other key conferences Avert and resolve crises Measure the impact of media placements And more Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact. 606 $aPublic relations 615 0$aPublic relations. 676 $a659.2 700 $aSalzman$b Marian L.$01249209 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910154284303321 996 $aAgile PR$92895008 997 $aUNINA