LEADER 02395nam0 22003013i 450 001 VAN0245129 005 20220426120154.589 017 70$2N$a9781350090293 100 $a20220426d2021 |0itac50 ba 101 $aeng 102 $aGB 105 $a|||| ||||| 200 1 $aFashion promotion$eBuilding a Brand Through Marketing and Communication$fGwyneth Moore 210 $aLondon $cBloomsbury Visual Arts$d2021 215 $a159 p.$cill.$d23 cm 330 $aFashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile technology on fashion retail transactions and marketing, the role of virtual and augmented reality and the increasing importance of sustainable production and distribution. 606 $aFashion, Fashion Marketing, Advertising and Promotion (Fashion)$3VANC036936$2AR 620 $aGB$dLondon$3VANL000015 700 1$aMoore$bGwyneth$3VANV200202$0479574 712 $aBloomsbury $3VANV144572$4650 801 $aIT$bSOL$c20230616$gRICA 856 4 $uhttps://www.bloomsburycollections.com/book/fashion-promotion-building-a-brand-through-marketing-and-communication/$zE-book ? Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o Shibboleth. 899 $aBIBLIOTECA DEL DIPARTIMENTO DI ARCHITETTURA E DISEGNO INDUSTRIALE$1IT-CE0107$2VAN01 912 $fN 912 $aVAN0245129 950 $aBIBLIOTECA DEL DIPARTIMENTO DI ARCHITETTURA E DISEGNO INDUSTRIALE$d01CONS E-BOOK SBAARCH $e01EBA245129 20220426 E-book - Accesso al full-test attraverso riconoscimento IP di Ateneo, proxy e/o Schibboleth. 996 $aFashion promotion$9259823 997 $aUNICAMPANIA