LEADER 01250nam0 22003013i 450 
001 VAN0107963
005 20230705103358.863
017 70$2N$a9783658248789
100   $a20170216d2019       |0itac50      ba
101   $aeng
102   $aDE
105   $a||||    |||||
200 1 $aAdvances in Advertising Research X$eMultiple Touchpoints in Brand Communication$f Enrique Bigne, Sara Rosengren editors
210   $aWiesbaden$cSpringer$d2019
215   $aXI, 240 p.$d24 cm
410  1$1001VAN0260744$12001 $aEuropean Advertising Academy$1210  $aWiesbaden$cSpringer
620   $aDE$dWiesbaden$3VANL000457
702  1$aBigne$bEnrique$3VANV214889
702  1$aRosengren$bSara$3VANV214890
712   $aSpringer <editore>$3VANV108073$4650
801   $aIT$bSOL$c20240614$gRICA
856 4 $uhttps://doi.org/10.1007/978-3-658-24878-9$zE-book ? Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o Shibboleth
899   $aBIBLIOTECA CENTRO DI SERVIZIO SBA$2VAN15
912   $fN
912   $aVAN0107963
950   $aBIBLIOTECA CENTRO DI SERVIZIO SBA$d15CONS      SBA EBOOK 628                       $e15EB 628               20170220            
996   $aAdvances in Advertising Research X$92456085
997   $aUNICAMPANIA