LEADER 02395nam0 22003013i 450 001 VAN0245129 005 20220426120154.589 017 70$2N$a9781350090293 100 $a20220426d2021 |0itac50 ba 101 $aeng 102 $aGB 105 $a|||| ||||| 200 1 $aFashion promotion$eBuilding a Brand Through Marketing and Communication$fGwyneth Moore 210 $aLondon $cBloomsbury Visual Arts$d2021 215 $a159 p.$cill.$d23 cm 330 $aFashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand and public relations. 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