LEADER 01235nam0 22002893i 450 
001 VAN00088709
005 20240806100643.609
010   $a00-291-1045-9
100   $a20120426d1994       |0itac50      ba
101   $aeng
102   $aUS
105   $a||||    |||||
200 1 $aManaging customer value$ecreating quality and service that customers can see$fBradley T. Gale with Robert Chapman Wood
210   $aNew York$cFree press$d1994
215   $aXXII, 424 p.$cill.$d25 cm.
606   $aConsumatori$xComportamento$xValutazione$3VANC028531$2FI
620   $aUS$dNew York$3VANL000011
700  1$aGale$bBradley T.$3VANV072661$0116845
702  1$aWood$bRobert Chapman$3VANV072662
712   $aFree$3VANV108833$4650
801   $aIT$bSOL$c20240906$gRICA
856 4 $uhttp://books.google.it/books?id=IycdJQ9gLzMC&printsec=frontcover&hl=it$zhttp://books.google.it/books?id=IycdJQ9gLzMC&printsec=frontcover&hl=it
899   $aBIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA$1IT-CE0106$2VAN03
912   $aVAN00088709
950   $aBIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA$d03PREST     IIAg120                             $e03   30067             20120426            
996   $aManaging customer value$9416027
997   $aUNICAMPANIA