LEADER 01210nam0 22002893i 450 001 SUN0088709 005 20120503020022.798 010 $a00-291-1045-9 100 $a20120426d1994 |0engc50 ba 101 $aeng 102 $aUS 105 $a|||| ||||| 200 1 $aManaging customer value$ecreating quality and service that customers can see$fBradley T. Gale with Robert Chapman Wood 210 $aNew York$cFree press$d1994 215 $aXXII, 424 p.$cill.$d25 cm. 606 $aConsumatori$xComportamento$xValutazione$2FI$3SUNC028531 620 $aUS$dNew York$3SUNL000011 700 1$aGale$b, Bradley T.$3SUNV072661$0116845 702 1$aWood$b, Robert Chapman$3SUNV072662 712 $aFree$3SUNV001222$4650 801 $aIT$bSOL$c20181109$gRICA 856 4 $uhttp://books.google.it/books?id=IycdJQ9gLzMC&printsec=frontcover&hl=it 912 $aSUN0088709 950 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA$d03 PREST IIAg120 $e03 30067 995 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA$bIT-CE0106$h30067$kPREST IIAg120$op$qa 996 $aManaging customer value$9416027 997 $aUNICAMPANIA