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005 20150908170027.0
010   $a978-88-503-2616-7
100   $a20150908d2009----km-y0itaa50------ba
101 1 $aita
102   $aIT
200 1 $aComportamento del consumatore$eapplicazioni per il marketing$fRobert East, Malcolm Wright, Marc Vanhuele
210   $aMilano$cApogeo$d2009
215   $aXVII, 366 p.$cill.$d24 cm
225 2 $aIdee & strumenti
300   $aTraduzione di Elisa Tommasucci
410  0$12001$aIdee & strumenti
454  1$12001$aConsumer Behaviour$91531037
606 1 $aConsumatori$xComportamento
676   $a658.8342$v(22. ed.)$9Gestione del marketing. Comportamento del consumatore
700  1$aEast,$bRobert$f<1940- >$0437558
701  1$aWright,$bMalcolm$0758226
701  1$aVanhuele,$bMarc$0758227
702  1$aTommasucci,$bElisa
801  0$aIT$bUniversità della Basilicata - B.I.A.$gREICAT$2unimarc
912   $a000041493
996   $aConsumer Behaviour$91531037
997   $aUNIBAS
CAT   $aSTD102$b00$c20150908$lBAS01$h1021
CAT   $aSTD102$b00$c20150908$lBAS01$h1031
CAT   $aTTM$b30$c20150908$lBAS01$h1700
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Z30 -1$lBAS01$LBAS01$mBOOK$1BASA2$APolo Tecnico-Scientifico$2DID$BDidattica$3PTS.d1.113861$6113861$5T113861$820150908$f98$FConsultazione