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200 1 $a<<Il>> maestro di Vigevano$fLucio Mastronardi
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200 10$aEvent policy $efrom theory to strategy /$fMalcolm Foley, David McGillivray and Gayle McPherson
205   $a1st ed.
210   $aLondon ;$aNew York $cRoutledge$d2012
215   $avi, 198p. ;$cill
300   $aDescription based upon print version of record.
311 08$a0-415-54833-0 
311 08$a0-415-54832-2 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Event policy rationales -- pt. 2. Event policy formations -- pt. 3. Event policy implementations.
330   $aAs the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.
606   $aSpecial events$xPlanning
606   $aSpecial events$xManagement
615  0$aSpecial events$xPlanning.
615  0$aSpecial events$xManagement.
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701   $aMcGillivray$b David$01879775
701   $aMcPherson$b Gayle$f1968-$01879776
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