LEADER 03896nam 2200649 450 001 000012830 005 20050718115500.0 010 $a3-540-19234-4 100 $a20030505d1988----km-y0itay0103----ba 101 0 $aeng 102 $aDE 200 1 $aGlobal bifurcation of periodic solutions with symmetry$fBernold Fiedler 210 $aBerlin [etc.]$cSpringer$dc1988 215 $aVIII, 144 p.$cill.$d25 cm. 225 2 $aLecture notes in mathematics$v1309 410 0$12001$aLecture notes in mathematics 606 $aOperatori non lineari 606 $aEquazioni differenziali$xSoluzioni numeriche 606 $aEquazioni alle derivate parziali$xSoluzioni numeriche 676 $a514.74$v(21. ed.)$9Topologia. Analisi globale 691 $a34-XX$9Ordinary differential equations 691 $a35-XX$9Partial differential equations 691 $a47J05$9Operator theory. Equations and inequalities involving nonlinear operators. Equations involving nonlinear operators (general) 691 $a47Jxx$9Operator theory. Equations and inequalities involving nonlinear operators 691 $a58Kxx$9Global analysis, analysis on manifolds. Theory of singularities and catastrophe theory 691 $a34C23$9Ordinary differential equations. Qualitative theory. Bifurcation 691 $a34K18$9Ordinary differential equations. Functional-differential and differential-difference equations, with or without deviating arguments. Bifurcation theory 691 $a35B32$9Partial differential equations. Qualitative properties of solutions. Bifurcation 691 $a37Gxx$9Dynamical systems and ergodic theory. Local and nonlocal bifurcation theory 691 $a37H20$9Dynamical systems and ergodic theory. Random dynamical systems. Bifurcation theory 691 $a37J20$9Dynamical systems and ergodic theory. Finite-dimensional Hamiltonian, Lagrangian, contact, and nonholonomic systems. Bifurcation problems 691 $a37K50$9Dynamical systems and ergodic theory. Infinite-dimensional Hamiltonian systems. Bifurcation problems 691 $a37L10$9Dynamical systems and ergodic theory. Infinite-dimensional dissipative dynamical systems. Normal forms, center manifold theory, bifurcation theory 691 $a37M20$9Dynamical systems and ergodic theory. Approximation methods and numerical treatment of dynamical systems. Computational methods for bifurcation problems 691 $a70K50$9Mechanics of particles and systems. Nonlinear dynamics. Bifurcations and instability 691 $a34C25$9Ordinary differential equations. Qualitative theory. Periodic solutions 691 $a34C27$9Ordinary differential equations. Qualitative theory. Almost periodic solutions 691 $a37G15$9Dynamical systems and ergodic theory. Local and nonlocal bifurcation theory. Bifurcations of limit cycles and periodic orbits 691 $a76E30$9Fluid mechanics. Hydrodynamic stability. Nonlinear effects 691 $a80A30$9Classical thermodynamics, heat transfer. Thermodynamics and heat transfer. Chemical kinetics 691 $a80A32$9Classical thermodynamics, heat transfer. Thermodynamics and heat transfer. Chemically reacting flows 700 1$aFiedler,$bBernold$056771 801 0$aIT$bUniversità della Basilicata - B.I.A.$gRICA$2unimarc 912 $a000012830 996 $aGlobal bifurcation of periodic solutions with symmetry$978557 997 $aUNIBAS BAS $aMONSCI BAS $aSCIENZE CAT $aEXT003$b01$c20030505$lBAS01$h1431 CAT $aEXT003$b01$c20030512$lBAS01$h0849 CAT $c20050601$lBAS01$h1755 CAT $abatch$b01$c20050718$lBAS01$h1051 CAT $c20050718$lBAS01$h1110 CAT $c20050718$lBAS01$h1140 CAT $c20050718$lBAS01$h1155 FMT Z30 -1$lBAS01$LBAS01$mBOOK$1BASA2$APolo Tecnico-Scientifico$2GEN$BCollezione generale$3MAT$658800$5S58800$820030505$f51$FRiservati LEADER 03646nam 2200721 a 450 001 9910459584703321 005 20200520144314.0 010 $a1-280-75737-X 010 $a9786613677983 010 $a0-470-92259-1 010 $a0-470-92260-5 035 $a(CKB)2670000000066458 035 $a(EBL)644830 035 $a(OCoLC)700704017 035 $a(SSID)ssj0000467380 035 $a(PQKBManifestationID)12162474 035 $a(PQKBTitleCode)TC0000467380 035 $a(PQKBWorkID)10490376 035 $a(PQKB)10643740 035 $a(MiAaPQ)EBC644830 035 $a(CaSebORM)9780470613580 035 $a(MiAaPQ)EBC4025626 035 $a(Au-PeEL)EBL644830 035 $a(CaPaEBR)ebr10438354 035 $a(CaONFJC)MIL367798 035 $a(Au-PeEL)EBL4025626 035 $a(CaPaEBR)ebr11103597 035 $a(OCoLC)927493107 035 $a(EXLCZ)992670000000066458 100 $a20100823d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand relevance$b[electronic resource] $emaking competitors irrelevant /$fDavid A. Aaker 205 $a1st ed. 210 $aSan Francisco, Calif. $cJossey-Bass$dc2011 215 $a1 online resource (402 p.) 225 1 $aThe Jossey-Bass business and management series 300 $aDescription based upon print version of record. 311 $a0-470-61358-0 320 $aIncludes bibliographical references and index. 327 $aBrand Relevance: Making Competitors Irrelevant; Contents; Preface; 1. Winning the Brand Relevance Battle; 2. Understanding Brand Relevance: Categorizing, Framing, Consideration, and Measurement; 3. Changing the Retail Landscape; 4. Market Dynamics in the Automobile Industry; 5. The Food Industry Adapts; 6. Finding New Concepts; 7. Evaluation; 8. Defining and Managing the Category or Subcategory; 9. Creating Barriers: Sustaining the Differentiation; 10. Gaining and Maintaining Relevance in the Face of Market Dynamics; 11. The Innovative Organization 327 $aEpilogue: The Yin and Yang of the Relevance BattleNotes; Index 330 $a"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--$cProvided by publisher. 410 0$aJossey-Bass business & management series. 606 $aBrand name products 606 $aBranding (Marketing) 606 $aTechnological innovations 608 $aElectronic books. 615 0$aBrand name products. 615 0$aBranding (Marketing) 615 0$aTechnological innovations. 676 $a658.8/27 700 $aAaker$b David A$0106703 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910459584703321 996 $aBrand relevance$9850412 997 $aUNINA