LEADER 01866nam 2200481 450 001 000010073 005 20070213013953.0 010 $a88-386-5060-8 100 $a20020212d2001----km-y0itay0103----ba 101 0 $aita 102 $aIT 200 1 $aProgrammare in C++$fJohn R. Hubbard 205 $a2. ed. 210 $aMilano... [etc.]$cMcGraw-Hill$dc2001 215 $aXII, 404 p.$d26 cm. 225 2 $aSchaum's$iInformatica$v100 300 $aTit. orig.: Programming with C++ 300 $aTrad. di Giovanni Malafarina 327 $a470 esercizi svolti 410 1$12001$aSchaum's$iInformatica$v100 606 $aElaboratori elettronici$xProgrammazione$xLinguaggio C++ 676 $a005.133$v(21. ed.)$9Programmazione. Linguaggio C++ 700 1$aHubbard,$bJohn R.$021456 702 1$aMalafarina, 801 0$aIT$bUniversità della Basilicata - B.I.A.$gRICA$2unimarc 912 $a000010073 996 $aProgrammare in C++$976730 997 $aUNIBAS BAS $aINGEGNERIA CAT $aOB004$b01$c20020212$lBAS01$h1148 CAT $aTORRE$b20$c20020212$lBAS01$h1620 CAT $aTORRE$b20$c20020212$lBAS01$h1626 CAT $aTORRE$b20$c20020212$lBAS01$h1742 CAT $c20050601$lBAS01$h1754 CAT $abatch$b01$c20050718$lBAS01$h1050 CAT $c20050718$lBAS01$h1109 CAT $c20050718$lBAS01$h1139 CAT $c20050718$lBAS01$h1154 CAT $aTTM$b30$c20070213$lBAS01$h0139 FMT Z30 -1$lBAS01$LBAS01$mBOOK$1BASA2$APolo Tecnico-Scientifico$2DID$BDidattica$3PTS.s3.p23.5$698546$5T98546$820020212$f98$FConsultazione Z30 -1$lBAS01$LBAS01$mBOOK$1BASA2$APolo Tecnico-Scientifico$2DID$BDidattica$3PTS.s3.p23.5A$6105269$5T105269$820070213$f04$FPrestabile Didattica Z30 -1$lBAS01$LBAS01$mBOOK$1BASA4$APolo di Matera$2DID$BDidattica$3MVL/98545$698545$5T98545$820020212$f98$FConsultazione LEADER 02932nam 2200661 a 450 001 9910138869603321 005 20230802005556.0 010 $a1-119-20783-5 010 $a1-283-54972-7 010 $a9786613862174 010 $a1-118-37424-X 010 $a1-118-37481-9 035 $a(CKB)2550000000108193 035 $a(EBL)977281 035 $a(OCoLC)806204710 035 $a(SSID)ssj0000693503 035 $a(PQKBManifestationID)12347963 035 $a(PQKBTitleCode)TC0000693503 035 $a(PQKBWorkID)10651077 035 $a(PQKB)10852459 035 $a(PQKBManifestationID)16120969 035 $a(PQKB)24454634 035 $a(MiAaPQ)EBC977281 035 $a(Au-PeEL)EBL977281 035 $a(CaPaEBR)ebr10582604 035 $a(CaONFJC)MIL386217 035 $a(EXLCZ)992550000000108193 100 $a20120508d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStore wars$b[electronic resource] $ethe worldwide battle for mindspace and shelfspace, online and in-store /$fGreg Thain and John Bradley 205 $a2nd ed. 210 $aChichester, West Sussex, U.K. $cWiley$d2012 215 $a1 online resource (310 p.) 300 $aDescription based upon print version of record. 311 $a1-118-37406-1 320 $aIncludes bibliographical references and index. 327 $aShifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. 330 $aThe sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, Franc 606 $aRetail trade 606 $aMarketing 606 $aConsumer goods 615 0$aRetail trade. 615 0$aMarketing. 615 0$aConsumer goods. 676 $a381./1 700 $aThain$b Greg$f1954-$0891765 701 $aBradley$b John$f1957-$0891766 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910138869603321 996 $aStore wars$91991663 997 $aUNINA