LEADER 01156nam 2200373 450 001 000002753 005 20070503173400.0 100 $a--------d1938----km-y0itay0103----ba 101 0 $aeng 102 $aGB 200 1 $aLost horizon$fby James Hilton 200 1 $a1 $n0004670 210 $aLondon$cMacmillan$d1938 215 $a281 p.$d18 cm. 676 $a823.912 700 1$aHilton,$bJames$0439012 801 0$aIT$bUniversità della Basilicata - B.I.A.$gRICA$2unimarc 912 $a000002753 996 $aLost horizon$972780 997 $aUNIBAS BAS $aMONLET BAS $aMONOGR BAS $aLETTERE CAT $aLAURINO$b01$c19990913$lBAS01$h1134 CAT $c20000920$lBAS01$h1830 CAT $c20001010$lBAS01$h1633 CAT $c20050601$lBAS01$h1753 CAT $abatch$b01$c20050718$lBAS01$h1047 CAT $c20050718$lBAS01$h1106 CAT $c20050718$lBAS01$h1136 CAT $c20050718$lBAS01$h1151 CAT $aBATCH$b00$c20070503$lBAS01$h1734 FMT Z30 -1$lBAS01$LBAS01$mBOOK$1BASA1$APolo Storico-Umanistico$2GEN$BCollezione generale$3FP/3338$9FP/3338$63338$5L3338$819990913$f02$FPrestabile Generale LEADER 03828nam 2200781 a 450 001 9910788690203321 005 20230802003017.0 010 $a1-283-62825-2 010 $a3-11-027458-2 010 $a9786613940704 024 7 $a10.1515/9783110274585 035 $a(CKB)3360000000446127 035 $a(EBL)894062 035 $a(OCoLC)812251492 035 $a(SSID)ssj0000748821 035 $a(PQKBManifestationID)12333109 035 $a(PQKBTitleCode)TC0000748821 035 $a(PQKBWorkID)10708803 035 $a(PQKB)10535458 035 $a(MiAaPQ)EBC894062 035 $a(DE-B1597)174798 035 $a(OCoLC)840445130 035 $a(OCoLC)843634984 035 $a(DE-B1597)9783110274585 035 $a(Au-PeEL)EBL894062 035 $a(CaPaEBR)ebr10606395 035 $a(CaONFJC)MIL394070 035 $a(EXLCZ)993360000000446127 100 $a20120118d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMetaphor and mills$b[electronic resource] $efigurative language in business and economics /$fedited by Honesto Herrera-Soler, Michael White 210 $aBerlin ;$aBoston $cDe Gruyter Mouton$dc2012 215 $a1 online resource (338 p.) 225 0 $aApplications of Cognitive Linguistics [ACL] ;$v19 225 0$aApplications of cognitive linguistics,$x1861-4078 ;$v19 300 $aDescription based upon print version of record. 311 $a3-11-027296-2 320 $aIncludes bibliographical references and indexes. 327 $asection I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice. 330 $aWhile the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others. 410 0$aApplications of Cognitive Linguistics [ACL] 606 $aMetaphor 606 $aFigures of speech 606 $aEconomics$xLanguage 606 $aBusiness$xLanguage 606 $aInterdisciplinary approach to knowledge 610 $aApplied Linguistics. 610 $aCognitive Linguistics. 610 $aMetaphor and Economics. 615 0$aMetaphor. 615 0$aFigures of speech. 615 0$aEconomics$xLanguage. 615 0$aBusiness$xLanguage. 615 0$aInterdisciplinary approach to knowledge. 676 $a808.032 701 $aHerrera Soler$b Honesto$f1945-$01558661 701 $aWhite$b Michael$f1946-$028398 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788690203321 996 $aMetaphor and mills$93823235 997 $aUNINA