00847cam0 22002773 450 SON000791920150226093020.020031121d1972 |||||ita|0103 baitaITManzoniieri e oggiMaria Luisa Astaldi2 edizioneMilanoRizzoli1972543 p.22 cmDocumenti letterari001LAEC000193822001 *Documenti letterariAstaldi, Maria_LuisaAF0001438607035390ITUNISOB20150226RICAUNISOBUNISOB85034514SON0007919M 102 Monografia moderna SBNM850000063SI34514ACQUISTOrovitoUNISOBUNISOB20150226093035.020150226093044.0rovitoManzoni1672578UNISOB03629nam 2200649Ia 450 991045334430332120200520144314.01-281-83714-897866118371430-470-43931-9(CKB)1000000000555973(EBL)366741(OCoLC)298281923(SSID)ssj0000247529(PQKBManifestationID)11195973(PQKBTitleCode)TC0000247529(PQKBWorkID)10198975(PQKB)11741845(MiAaPQ)EBC366741(CaSebORM)9780470344026(Au-PeEL)EBL366741(CaPaEBR)ebr10257671(CaONFJC)MIL183714(EXLCZ)99100000000055597320080708d2008 uy 0engur|n|---|||||txtccrSocial media marketing[electronic resource] an hour a day /Dave Evans1st editionIndianapolis, Ind. Wileyc20081 online resource (433 p.)Serious skillsDescription based upon print version of record.0-470-34402-4 Includes bibliographical references and index.Social Media Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Disclosure; Part I: The Foundation of Social Media; Chapter 1: Backlash; Chapter 2: The Marketer's Dilemma; Chapter 3: What Is Social Media?; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0: The Social Web; Chapter 5: Week 2: The Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Chapter 7: Week 4: Influence and Measurement; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media CampaignChapter 9: Week 2: Social PlatformsChapter 10: Week 3: Social Content: Multimedia; Chapter 11: Week 4: Social Content: Reviews, Ratings, and Recommendations; Chapter 12: Week 5: Social Interactions; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; Chapter 14: Week 2: Present Your Social Media Plan; Appendix A: Worksheets; Worksheets: Part II; Worksheets: Part III; Worksheets: Part IV; Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs; Industry Resources; Agencies and Social Media Practitioners; Social Media PlatformsSocial Networks and ServicesMetrics Platforms and Providers; IndexIf the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.Serious skills.Social mediaMarketingSocial marketingElectronic books.Social mediaMarketing.Social marketing.302.230688Evans Dave1956-977826MiAaPQMiAaPQMiAaPQBOOK9910453344303321Social media marketing2227574UNINA