04827nam 2200613 450 991046370830332120200520144314.01-61374-974-0(CKB)2670000000530936(EBL)1643160(SSID)ssj0001166645(PQKBManifestationID)11647079(PQKBTitleCode)TC0001166645(PQKBWorkID)11121163(PQKB)11146387(MiAaPQ)EBC1643160(Au-PeEL)EBL1643160(CaPaEBR)ebr10843092(CaONFJC)MIL578941(OCoLC)871780954(EXLCZ)99267000000053093620140314h20142014 uy 0engur|n|---|||||txtccrPublishing for profit successful bottom-line management for book publishers /Thomas Woll ; foreword by Dominique Raccah ; cover design John YatesRevised and expanded fifth edition.Chicago, Illinois :Chicago Review Press,2014.©20141 online resource (402 pages)Includes index.1-61374-973-2 Front Cover; Title Page; Half Title; Copyright; Dedication; Contents; List of Tables and Forms; Foreword; Preface to the Fifth Edition; Acknowledgments; Introduction; I. The World of Publishing; 1. C3-Commitment, Consistency, Credibility; 2. The Publishing Environment; II. Managerial Organization: Strategy and Techniques; 3. Define Your Niche; Research, Research, Research-Look Before You Leap; Who Is Your Market and Who Is the Competition?; Develop a Clear Vision: The Mission Statement; Organization Chart; Job Descriptions; 4. Make Planning Primary; Setting Goals and Objectives; BudgetingCash FlowIncome Statements and Balance Sheets; Create a Board of Directors; 5. Keep Your Staff Lean (But Not Necessarily Mean); 6. Protect Your Assets; Cash and Accounts Receivable; Intangible Assets; Copyrights; Contracts; Trademarks; II. Functional Organization: Strategy and Techniques; 7. The Editorial Process/Content Management; Editorial Category Planning; Comparative Book Template and Review; Editorial Acquisition; Editorial and Proposal Meetings; Title Profit and Loss Statements (Title P&Ls); Contracts; Contract Analysis Form; Title Fact Sheet/Title Management FormMetadata: Let the Industry Know about Your BookManaging and Revitalizing Backlist; Every Editor Should Be a Sales Manager; Evaluating Editors; 8. Production and Manufacturing; The Production Schedule; Production Meetings; Production Checklist; XML; Costing and Estimating; Money-Saving Tips; 9. Sales . . . and More Sales; What Sells Books and Who Buys Them?; Distribution: Options and Issues; Sales Budgets; Title Launch Meetings; Pre-Sales Meetings; Sales Meeting; Analyzing Your Sales; Marketing Plans; Publicity; 10. Subsidiary Rights; Book Clubs; Pricing for Book Clubs; Serial RightsForeign RightsForeign Rights Agents; Mass-Market Rights; Tracking Sub-Rights Sales; 11. Direct Response Marketing: Internet 101; Develop a List of Targeted Prospects; The Package; The Economics of Direct Response Marketing; Tracking Your Sales; 12. Operations, Fulfillment, and Accounting; Electronic Data Interchange; Accounts Receivable and Cash Flow; Publishing Software; Warehousing and Shipping; 13. Electronic Publishing and Marketing; E-books; Print-on-Demand; Digital Business Models; Internet Sales Methods; Analyze Your Sales and Website Results; 14. Returns; Reasons for ReturnsOther Return IssuesHow to Reduce Returns; Analyze Returns to Control Returns; Conclusion; Appendix; Index; Back CoverPublishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statisticsPublishers and publishingUnited StatesManagementElectronic books.Publishers and publishingManagement.070.5/068Woll Thomas905651Raccah Dominique905652Yates John905653MiAaPQMiAaPQMiAaPQBOOK9910463708303321Publishing for profit2025788UNINA00943cam0 22002533 450 SON000366620220614093356.020010118d1956 |||||ita|0103 baitaIT<<La >>citazione in giudizio delle amministrazioni dello Statoe degli enti patrocinati delle avvocatura dello StatoGiorgio Amorth, Tommaso TomasicchioPadovaCEDAM1956XII, 240 p.25 cm.Amorth, GiorgioAF00008451070403962Tomasicchio, TommasoA600200042408070226219ITUNISOB20220614RICAUNISOBUNISOB34092572SON0003666M 102 Monografia moderna SBNM340000946SI92572DONObethbUNISOBUNISOB20120704075005.020120704075024.0bethbCitazione in giudizio delle amministrazioni dello Stato2860842UNISOB01433nam0 22003613i 450 TO0095179120231121125842.020180410d1954 ||||0itac50 baenggbz01i xxxe z01nElectraEuripidesedited with introduction and commentary by J.D. DennistonOxfordClarendon1954XLIV, 225 p.18 cm.˜The œplays of Euripides001SBL02029992001 ˜The œplays of EuripidesEuripide . ElettraCommentiFIRRMLC438912EEuripide . ElettraEdizioni criticheFIRRMLC441301E882.01Poesia drammatica e letteratura drammatica greca classica. Periodo antico, fino al 499 ca.22EuripidesCFIV006703070229973Denniston, John DewarCFIV120000EuripideCFIV006704EuripidesEuripidīsSBNV066037EuripidesDenniston, J. D.UFIV147022Denniston, John DewarITIT-0120180410IT-FR0017 Biblioteca umanistica Giorgio ApreaFR0017 NTO00951791Biblioteca umanistica Giorgio Aprea 52S.SIJ. LG1 Eur.Elec.Den. 52FLS0000234135 VMB RS A 2018041020180410 52Electra17992UNICAS