01026cam0 22002891 450 SOBE0007779020231031140633.0978882039791320231031d2020 |||||ita|0103 baitaITBrand activismdal purpose all'azionePhilip Kotler, Christian Sarkarprefazione di Paolo IabichinoMilanoHoepli2020XXXI, 332 p.ill.23 cmBrand activismSOBA000289843575196Kotler, PhilipA60020003881607034994Sarkar, ChristianSOBA000289820701431993Iabichino, PaoloSOBA00028983070ITUNISOB20231031RICAUNISOBUNISOB650180630SOBE00077790M 102 Monografia moderna SBNM650000118SI1806302023102360AcquistoV60SpinosaUNISOBUNISOB20231031140531.020231031140633.0SpinosaBrand activism3575196UNISOB