01271cam0 22002891 450 SOBE0003310120130514093445.0045151753920130514d1980 |||||ita|0103 baengGB<<The >>innocents abroad or, The new pilgrims progressbeing some account of the steamship quaker city's pleasure excursion to Europe and the Holy land; with descriptions of countries, nations, incidents and adventures, as they appeared to the authorMark Twainwith an afterword by Leslie A. Fiedler and a revised bibliographyNew York [etc.]New American library1980XIV, 496 p.18 cmSignet classics001SOBE000331022001 *Signet classicsTwain, MarkAF0001424007027404Fiedler, Leslie A.SOBA00006834070ITUNISOB20130514RICAUNISOBUNISOBFondo|Durante160247SOBE00033101M 102 Monografia moderna SBNMFondo|Durante000235SI160247DurantedonoNmenleUNISOBUNISOB20130514093511.020130514093534.0menleInnocents abroad or, The new pilgrims progress1714142UNISOB02475nam 2200481I 450 991079690000332120180515082405.01-78756-301-41-78756-299-9(CKB)4100000003268147(MiAaPQ)EBC5264500(UtOrBLW)9781787562998(EXLCZ)99410000000326814720180515d2018 uy 0engurun|||||||||txtrdacontentcrdamediacrrdacarrierEmotional appeals in advertising banking services /Emmanuel MogajiUnited Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 :Emerald Publishing Limited,2018.1 online resource (121 pages) illustrationsEmerald pointsIncludes index.1-78756-300-6 1-78756-302-2 Includes bibliographical references.Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has increased the need to appear more appealing to consumers. Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores how UK banks are pulling at consumers heart strings with appeals that are often filtered through personal ideologies, life experiences and previous exposure to brands. It investigates consumers perception of this strategy, as well as the wider implications of using emotional appeals in financial services advertising.Based on empirical data and research, this books will prove invaluable to students, researchers and managers alike. Emerald points.AdvertisingBanks and bankingBusiness & EconomicsMarketingGeneralbisacshSales & marketingbicsscAdvertisingBanks and banking.Business & EconomicsMarketingGeneral.Sales & marketing.332.10688Mogaji EmmanuelUtOrBLWUtOrBLWBOOK9910796900003321Emotional appeals in advertising banking services3735670UNINA