01434nam0 22003373i 450 UFI006924320240712063337.0043492202120071112d1990 ||||0itac50 baenggbz01i xxxe z01nMarketing financial servicesedited by Christine Ennew, Trevor Watkins and Mike Wrightpublished on behalf of the Chartered institute of marketingOxford \etc.!Heinemann professional1990XVII, 244 p.24 cm.˜The œmarketing series. Student001PAR07257092001 ˜The œmarketing series. StudentServizi finanziariMarketingFIRUFIC018951I332.10688BANCHE E SERVIZI BANCARI. Gestione del marketing20Wright, Mike <1952- >MILV039478Watkins, TrevorSBLV194219Ennew, ChristineUFIV036808Chartered institute of marketingUFIV036810ITIT-NA007920071112IT-BN0095 IT-NA0457 UFI0069243Biblioteca Centralizzata di Ateneo1 v. 01POZZO LIB.ECON MON 2494 0101 0000091075 B 1 v. (precedente collocazione: GUERRAZZI B 524)T 2007111220071112 01 BIMarketing financial services69135UNISANNIO