01943nam0 22004693i 450 UBO025427620251003044418.0013395625320141217d1996 ||||0itac50 baengengusz01i xxxe z01nz01ncRDAcarrierMarketing for hospitality and tourismPhilip Kotler, John Bowen, James MakensUpper Saddle River (NJ)Prentice Hallc1996XV, 704 p.ill.26 cm.Marketing for hospitality and tourismTO0153923116129Industria alberghieraFIRSBLC132992ITurismoMarketingFIRCFIC115493EAziende turisticheMarketingFIRCFIC073270E338.47910688BENI E SERVIZI. Turismo. Gestione del marketing21MercatisticaImprese turisticheCompagnie turisticheMercatisticaMarketingMercatisticaAziende turisticheImprese turisticheAziende turisticheCompagnie turisticheMarketingMercatisticaKotler, PhilipCFIV01170507034994Bowen, John T. <1948- >MILV184030070117545Makens, James C.UBOV112157070117546Bowen, JohnMILV184032Bowen, John T. <1948- >Makens, JamesSBNV119496Makens, James C.ITIT-00000020141217IT-BN0095 IT-NA0457 NAP 01AZ $NAP BISALA 5 Libri da 4151 in poi UBO0254276Biblioteca Centralizzata di Ateneo1 v. 01AZ (AR) 23 689 01AR 0700236895 VMA 1 v.Y 2014121720141217 01 BIMarketing for hospitality and tourism16129UNISANNIO