01376nam0 22003373i 450 UBO025427620240628063357.0013395625320141217d1996 ||||0itac50 baengusz01i xxxe z01nMarketing for hospitality and tourismPhilip Kotler, John Bowen, James MakensUpper Saddle River (NJ)Prentice Hallc1996XV, 704 p.ill.26 cm.Industria alberghieraFIRNAPC201993ITurismoMarketingFIRNAPC149856IAziende turisticheMarketingFIRNAPC104937I338.47910688BENI E SERVIZI. Turismo. Gestione del marketing21Kotler, PhilipCFIV01170507034994Bowen, John T. <1948- >MILV184030070117545Makens, JamesUBOV102102070117546Bowen, JohnMILV184032Bowen, John T. <1948- >ITIT-NA007920141217IT-BN0095 IT-NA0457 UBO0254276Biblioteca Centralizzata di Ateneo1 v. 01AZ (AR) 23 689 01AR 0700236895 N 1 v.D 2014121720141217 01 BIMarketing for hospitality and tourism16129UNISANNIO