00866nam0 22002533i 450 UBO006419520241115062748.0007038798220210317d1994 ||||0itac50 baengusz01i xxxe z01nProduct plusHow product + service = competitive advantageChristopher LovelockNew York ...: McGraw-Hillc1994xiv, 382 p.ill.24 cm.Lovelock, ChristopherUBOV045466070253249ITIT-NA007920210317IT-BN0095 UBO0064195Biblioteca Centralizzata di Ateneo1 v. 01POZZO LIB.ECON MON 4241 0101 0000137425 B 1 v.N 2021031720210317 01Product plus418441UNISANNIO