01171nam0 22003013i 450 TO0139773520250103063144.0076231159220091217d2005 ||||0itac50 baengnlz01i xxxe z01nManaging product innovationedited by Arch G. WoodsideAmsterdam [etc.]Elsevier2005XIII, 780 p.ill.23 cm.Advances in business marketing & purchasing13001TO013977372001 Advances in business marketing & purchasing13ImpreseInnovazione tecnologicaFIRNAPC153995I658.5GESTIONE GENERALE. GESTIONE DELLA PRODUZIONE14Woodside, Arch G.RAVV053818ITIT-NA007920091217IT-BN0095 TO01397735Biblioteca Centralizzata di Ateneo1 v. 01POZZO LIB.ECON MON 1469 0101 0000191595 B 1 v. (Precedente collocazione: DASES B 1530)N 2009121720091217 01Managing product innovation1575245UNISANNIO