01209nam0 22003013i 450 PMI000187320240726074530.0076152911X20150318d2000 ||||0itac50 baengusz01i xxxe z01nEmotional brandinghow successful brands gain the irrational edgeDaryl Travis (with help from Harry)[foreword by Richard Branson]New YorkCrown Business2000xiii, 306 p.24 cmConsumatoriComportamentoFIRNAPC114884IMarchi di fabbrica e di commercioMarketingFIRNAPC262041I658.8343RICERCHE SUL CONSUMATORE. PREFERENZE, ATTEGGIAMENTI, REAZIONI DEL CONSUMATORE21Travis, DarylPMIV000996759118Branson, RichardPUVV219754080ITIT-NA007920150318IT-BN0095 PMI0001873Biblioteca Centralizzata di Ateneo1 v. 01AZ (C) 00 1355 01C 0080013555 N 1 v.D 2015031820150318 01Emotional branding1534255UNISANNIO