01127nam0 22002893i 450 NAP047236720240712063041.0014200190220091016d2003 ||||0itac50 baengusz01i xxxe z01nA new brand world8 principles for achieving brand leadership in 21st centuryScott Bedbury with Stephen FenichellNew York [etc.]Penguin2003XIX, 220 p.22 cm.Marchi di fabbrica e di commercioFIRNAPC028943I658.8GESTIONE DELLA DISTRIBUZIONE (Marketing)14Bedbury, ScottNAPV112631070771021Fenichell, StephenNAPV112632ITIT-NA007920091016IT-BN0095 NAP0472367Biblioteca Centralizzata di Ateneo1 v.1 v. 01POZZO LIB.ECON MON 722 0101 0000056905 B 1 v. precedente collocazione sez. DASES B 1493D 2009101620091016 01A new brand world1573355UNISANNIO