01552nam0 22003373i 450 NAP046650420240802063133.0013047119420090702d2004 ||||0itac50 baengusz01i xxxe z01nThere's no business that's not show businessmarketing in an experience cultureBernd H. Schmitt, David L. Rogers, Karen VrotsosUpper Saddle River (NJ)Financial Times Prentice Hallc2004XXXIII, 279 p.ill.; 24 cm.Financial Times Prentice Hall books001UFI04203052001 Financial Times Prentice Hall booksSpettacoliMarketingFIRCFIC144369I659.1PUBBLICITÀ E RELAZIONI PUBBLICHE. PUBBLICITA'14659.1PUBBLICITA21Schmitt, Bernd H.PUVV225345070274203Rogers, David L.MILV15030507013895Vrotsos, KarenNAPV111270070601900ITIT-NA007920090702IT-BN0095 NAP0466504Biblioteca Centralizzata di Ateneo1 v. 01AZ (C) 00 1336 01C 0080013365 N 1 v.D 20150317201503171 v. 01POZZO LIB.ECON MON 1102 0101 0000185185 B 1 v. (Precedente collocazione: DASES B 1144)D 2009070220090702 01There's no business that's not show business1016816UNISANNIO