03297nam 2200589 450 991080855880332120220601164244.01-5015-0722-210.1515/9781501507304(CKB)4100000001502409(DE-B1597)482823(OCoLC)1024050136(DE-B1597)9781501507304(Au-PeEL)EBL5157556(CaPaEBR)ebr11497588(OCoLC)1020028128(CaSebORM)9781501507229(MiAaPQ)EBC5157556(EXLCZ)99410000000150240920180206h20182018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMeasuring marketing the 100+ essential metrics every marketer needs /John A. DavisThird edition.Boston ;Berlin :Walter de Gruyter,[2018]©20181 online resource illustrations1-5015-1576-4 1-5015-0730-3 Includes bibliographical references and index.Frontmatter --Praise For Measuring Marketing, Third Edition /Bodell, Lisa / Farrell, Mark / Nair, Hari / McCabe, Thomas / Leonard, Steve / Vallisuta, Pakpoom --About The Author --Contents --Introduction --Part 1: Corporate Financial Metrics --Part 2: Marketing Planning Measures --Part 3: Brand Metrics --Part 4: Customers Metrics --Part 5: Product/Offering Metrics --Part 6: Price Metrics --Part 7: Advertising/Promotion Metrics --Part 8: Direct Marketing Metrics --Part 9: Digital/Social Metrics --Part 10: Place/Distribution Metrics --Part 11: Sales MetricsMarketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics-including significant updates to the online/digital/social area- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.MarketingEvaluationMarketing researchAnalytics.Data-driven.Marketing performance.Metrics.Quant.MarketingEvaluation.Marketing research.Davis John1960 February 17-1709479MiAaPQMiAaPQMiAaPQBOOK9910808558803321Measuring marketing4099255UNINA00651nam a2200217 i 450099100436373080753620250130131224.0250130s1967 fr er 001 0 fre dBibl. Dip.le Aggr. Studi Umanistici - Sez. FilosofiaitaSocioculturale Scsfre149.9623Auzias, Jean-Marie206464Clefs pour le structuralisme /Jean-Marie AuziasParis :Seghers,1967188 p. ;16 cmClefsStrutturalismoClefs991004363730807536Clefs pour le structuralisme647518UNISALENTO01008oam 2200313zu 450 991048288960332120210807003206.0(CKB)1000000000750983(SSID)ssj0000508700(PQKBManifestationID)12214338(PQKBTitleCode)TC0000508700(PQKBWorkID)10562931(PQKB)10593095(EXLCZ)99100000000075098320160829d2007 uy engtxtccrPAC-Bayesian Supervised Classification: The Thermodynamics of Statistical Learning[Place of publication not identified]Institute of Mathematical Statistics2007Bibliographic Level Mode of Issuance: Monograph0-940600-72-2 Catoni Olivier.0PQKBBOOK9910482889603321PAC-Bayesian Supervised Classification: The Thermodynamics of Statistical Learning1981555UNINA