01087nam a2200289 i 4500991004025939707536030227s1998 nyu 000 0 eng 9780133712537b11900362-39ule_instFac. economiaita658.802Hooley, Graham J532758Marketing strategy and competitive positioning /Graham J. Hooley, John A. Saunders, Nigel F. Piercy2. edNew York :Prentice Hall Europe,1998xiii, 482 p. ;24 cmIncludes bibliographical references and indexTarget marketingMarketingManagementSaunders, John APiercy, Nigel.b1190036212-02-1927-02-03991004025939707536LE025 ECO 658.8 HOO01.0112025000082939le025Catalogato 2019pE0.00-l- 00000.i1216327227-02-03Marketing strategy and competitive positioning901742UNISALENTOle02527-02-03ma -engnyu01