01235nam a2200289 i 4500991004025759707536030227s1998 njua 001 0 eng 0132690853b11900325-39ule_instFac. Economiaita658.821Burnett, John123537Introduction to marketing communication :an integrated approach /John Burnett, Sandra MoriartyIntroduction to marketing communicationsMarketing communicationsUpper Saddle River, N.J. :Prentice Hall,c19981 v. (various pagings) :ill. (some col.) ;27 cmIncludes bibliographical references and indexCommunication in marketingAdvertising campaignsMoriarty, Sandra Ernstauthorhttp://id.loc.gov/vocabulary/relators/aut784865.b1190032517-12-1827-02-03991004025759707536LE025 ECO 658.8 BUR03.0112025000082946le025Catalogato 2018pE0.00-l- 07370.i1216322327-02-03Introduction to marketing communication1746800UNISALENTOle02527-02-03ma -engnju01