00961nam a2200265 i 4500991004014759707536030220s1999 njua 001 0 eng 0130804347b11898264-39ule_instFac. Economiaita658.84Roberts, Mary Lou460495Direct marketing management /Mary Lou Roberts, Paul D. Berger2. edUpper Saddle River, N.J. :Prentice Hall,c1999xviii, 447 p. :ill. ;24 cmInclude bibliografia e indiceVenditeGestioneBerger, Paul D.b1189826420-02-1920-02-03991004014759707536LE025 ECO 658.8 ROB01.0212025000085695le025Catalogato 2019pE0.00-l- 00000.i1216060x20-02-03Direct marketing management901629UNISALENTOle02520-02-03ma -engnju01