00908nam a2200241 i 4500991003995119707536030204s2002 nyu 000 0 eng 041523039Xb11894374-39ule_instFac. Economiaita658.802Varey, Richard J784862Marketing communication :principles and practice /Richard J. VareyNew York :Routledge,2002xxv, 389 p. ;26 cmIncludes bibliographical references and indexCommunication in marketing.b1189437418-02-1904-02-03991003995119707536LE025 ECO 658.8 VAR02.0112025000085626le025Catalogato 2019pE119.14-l- 07570.i1215397704-02-03Marketing communication1746795UNISALENTOle02504-02-03ma -engnyu01