01045nam a2200277|i 450099100398422970753620030107144544.0021001s1999 it u u itauu8886842058b11892298-39ule_instEXGIL150880ExLBiblioteca Interfacoltàita016.914504Clerici, Luca125214Viaggiatori italiani in Italia 1700-1998 :per una bibliografia /Luca ClericiMilano :S. Bonnard,[1999]405 p., [12] c. di tav. :ill. ;22 cm.L'ordine dei libriItaliaDescrizioni e viaggiSec. 18.-20.Bibliografia.b1189229802-04-1407-01-03991003984229707536LE002 016.9145 CLELE002 Bibl. VII F 3212002000087188le002-E0.00-l- 02020.i1215014907-01-03Viaggiatori italiani in Italia, 1700-1998483957UNISALENTOle00201-01-02ma -itait 0103852nam 22006135 450 991048476070332120220112221828.09783319720005331972000710.1007/978-3-319-72000-5(CKB)4100000007522536(DE-He213)978-3-319-72000-5(MiAaPQ)EBC5924238(MiAaPQ)EBC31886886(Au-PeEL)EBL31886886(Perlego)3490816(EXLCZ)99410000000752253620190123d2019 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierMedia and Digital Management /by Eli M. Noam1st ed. 2019.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2019.1 online resource (XVIII, 479 p. 68 illus., 67 illus. in color.) 9783319713458 3319713450 9783319713441 3319713442 I Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Managing Law and Regulation -- III Marketing -- 9. Demand and Market Research for Media and Information Products -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations.Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.CommunicationAdvertising media planningBusiness information servicesMedia and CommunicationMedia PlanningBusiness Information SystemsCommunication.Advertising media planning.Business information services.Media and Communication.Media Planning.Business Information Systems.302.23068Noam Eli Mauthttp://id.loc.gov/vocabulary/relators/aut628972MiAaPQMiAaPQMiAaPQBOOK9910484760703321Media and Digital Management2852059UNINA