01500cam a2200289 i 4500991003670629707536190524s2016 nyua b 001 0 eng d9781631571107b14369229-39ule_instBibl. Dip.le Aggr. Ingegneria Innovazione - Sez. Ingegneria Innovazioneeng658.8421Kumar, Dinesh737980The connected consumer /Dinesh KumarNew York, NY :Business Expert,2016[iii] leaves of plates, 160 p. :ill. ;23 cmIncludes bibliographical references and indexTraditional marketing faces a challenge today -- The age of E-commerce -- The connected customer -- The connected company -- Data mining and analytics -- Marketing communications for the connected consumer -- Measuring web equity -- Future of consumer behaviorInternet marketingConsumer behaviorElectronic commerce.b1436922904-03-2025-06-19991003670629707536LE026 658.84 D KUM 01.01 C.1 2016C.112026000130927le026Prof. Corallo / BibliotecapE40.92-n- 10000.i1589466625-06-19LE026 658.84 D KUM 01.01 C.2 2016C.212026000130934le026Prof. Corallo / BibliotecapE40.92-l- 00000.i1589484826-06-19Connected consumer1750193UNISALENTOle02624-05-19ma -engnyu40