00961nam a2200241 i 4500991003550809707536080624s2002 enka 001 0 eng db13714090-39ule_instISUFI - Sett. e-Business658.57521Trott, Paul291859Innovation management and new product development /Paul TrottHarlow :Financial Times Prentice Hall,2002xvii, 426 p. :ill. ;25 cmPrevious ed.: London : Financial Times Pitman, 1998Includes bibliographical references and indexNew products.b1371409001-07-0814-04-08991003550809707536LE018 658 TRO01.0112018000000256le018pE68.00-no 00000.i1478957701-07-08Innovation management and new product development743043UNISALENTOle01814-04-08ma -engenk00