01099nam a2200277 i 4500991003336799707536031111s2000 xx 000 0 eng 1865082317b12412727-39ule_instSet. Economiaita659.1019Sutherland, Max456173Advertising and the mind of the consumer :what works, what doesn't, and why /Max Sutherland and Alice K. Sylvester2nd ed.St. Leonards, NSW :Allen & Unwin,2000xv, 326 p. :ill. ;23 cmIncludes bibliographical references (p. 304-315) and indexAdvertisingPsychological aspectsConsumer behaviorSylvester, Alice K..b1241272721-09-0611-11-03991003336799707536LE025 659 SUT01.01 [smarrito 2004]12025000089884le025pE17.22-lm 00000.i1289997513-11-03Advertising and the mind of the consumer167176UNISALENTOle02511-11-03ma -engxx 01