03139nam a2200421Ii 4500991003245539707536m d cr cn|||||||||070806s2003 ne sb 001 0 eng d9781555582630155558263Xb13654640-39ule_inst96053:96052Elsevier Science & Technologyhttp://www.sciencedirect.comOPELSOPELSTEFA005.4/322Gancarz, Mike.627504Linux and the Unix philosophy[electronic resource] /Mike Gancarz.Amsterdam ;Boston :Digital Press,2003.xxvii, 220 p. ;24 cm.Includes bibliographical references and index.The New Customer Challenge; CRM Technology and CRM: The Need for a Communication-Centric Approach; The Analyst's View of CRM; The Application Revolution and Its Implications for CRM; Analytical CRM; Dot-Com CRM Red Herrings and Introducing CMR (and DCM); A Role for Marketing-Oriented CRM Technologies; Selecting Vendor Solutions; Defining CRM Processes; A Researched Approach to CRM; Conclusion; Glossary; Vendor Directory; About the Author; Index.In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. Defines the nature of new CRM niche solutions Provides entirely new types of functionality that mesh seamlessly Describes solutions focused solely on the needs of the customer.Electronic reproduction.Amsterdam :Elsevier Science & Technology,2007.Mode of access: World Wide Web.System requirements: Web browser.Title from title screen (viewed on Aug. 2, 2007).Access may be restricted to users at subscribing institutions.Linux.UNIX (Computer file)Operating systems (Computers)Electronic books.localOriginal15555827379781555582739155558263X9781555582630(DLC) 2003051482(OCoLC)52133037Referexhttp://www.sciencedirect.com/science/book/9781555582630An electronic book accessible through the World Wide Web; click for informationPublisher descriptionhttp://catdir.loc.gov/catdir/description/els031/2003051482.htmlTable of contentshttp://www.loc.gov/catdir/toc/els031/2003051482.html.b1365464024-02-2224-01-08991003245539707536C0TEFLinux and the Unix philosophy1212787UNISALENTOle02924-01-08mm -engne 00