01172nam a2200277 i 450099100309067970753620021125155028.0021107s2000 us eng 0658000063b11753031-39ule_instLE02522521ExLFac. Economiaita658.802Clark, Shawn530408The co-marketing solution :strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending /Shawn ClarkLincolnwood :NTC Business Books,2000xiii, 207 p. ;24 cmIn testa al front.: American Marketing AssociationComarketingMarchi di fabbrica e di commercioPolitica aziendale.b1175303108-01-1927-11-02991003090679707536LE025 ECO 658.8 CLA01.0112025000083707le025Catalogato 2019-E0.00-l- 02220.i1199621327-11-02Co-marketing solution904652UNISALENTOle02501-01-02ma -engus 41