01144nam a2200313 a 4500991002901179707536151002t2016 xxua b 001 0 eng d9780765647597 (hbk)0765647591 (hbk)9780765647603 (pbk)0765647605 (pbk)b14251577-39ule_instBibl. Dip.le Aggr. Scienze Economia - Sez. Settore EconomicoitaThe psychology of design :creating consumer appeal /edited by Rajeev Batra, Colleen Seifert, and Diann BreiNew York, NY ;London :Routledge,c2016xxi, 354 p. :ill. ;23 cmCon bibliografia e indiceDisegno industrialeAspetti psicologiciDesignAspetti psicologiciMarketingAspetti psicologiciBatra, RajeevSeifert, Colleen MBrei, DiannSociety for Consumer Psychology.b1425157717-02-2216-03-16991002901179707536Psychology of design254953UNISALENTOle02516-03-16ma engxxu40