00824nam a2200229 i 450099100288776970753620230509124805.0070927s uk 000 0 eng d9780749444785b13595611-39ule_instISUFI - Sett. Patrimonio Culturaleita300Tungate, Mark473122Media Monoliths :How Great Media Brands Thrive and Survive /Tungate MarkLondon :Kogan Page Ltd,c2004viii, 261 p. ;23 cm.b1359561128-03-2227-09-07991002887769707536LE016 300 TUN 01.0112016000108378le016pE26.88-no00000.i1460489913-11-07Media Monoliths3377176UNISALENTOle01627-09-07manenguk00