00815nas a2200241 i 450099100258458970753620240718081008.0060315c 999 -uk r 000 |eng d2045-855Xb14198605-39ule_inst658.82705Journal of brand strategyJournal of brand strategyLondon :Stewart,2012-TrimestraleLE025 2014. Lac. 2014;.b1419860501-02-1810-09-14991002584589707536LE0251le025pE0.00-no180000.i1563140011-09-14LE02520141le025nE294.19-no180000.i1563141211-09-14Journal of Brand Strategy257897UNISALENTOle02510-09-14saeng00