01121nam a2200265 i 4500991002518319707536130916s2013 nyu 001 0 eng 20130356309781629482026 b14187413-39ule_instBibl. Dip.le Aggr. Scienze Economia - Sez. Settore Economicoita910.68823Kavoura, Androniki0Contemporary approaches of the scientific theory of place marketing :place branding in globalized conditions and economic crisis /Androniki Kavoura New York :Novainka,[2013]XI, 85 p. ;23 cmBusiness economics in a rapidly-changing world Branding Place marketing.b1418741324-06-1419-05-14991002518319707536LE025 ECO 910 KAV01.0112025000266667le025Prof. Guido-E52.54-l- 01010.i1562054224-06-14Contemporary approaches of the scientific theory of place marketing259337UNISALENTOle02519-05-14ma engnyu00