00783nam a2200229 i 450099100209104970753620020508190328.0010322s1995 it ||| | ita b10957893-39ule_instPARLA154365ExLDip. Scienze Storiche Fil. e geogr.itaMoretti, Marco417172Australia /Marco MorettiMilano :ClupGuide,1995495 p. :ill. ;17 cm.AustraliaGuide.b1095789321-09-0628-06-02991002091049707536LE009 GEOG. 20-612009000053182le009-E0.00-l- 00000.i1106674x28-06-02Australia862946UNISALENTOle00901-01-01ma -itait 0103817nam 2200781Ia 450 991015475550332120200520144314.09786613811400978128223366912822336619780889206298088920629510.51644/9780889206298(CKB)2430000000002526(EBL)685866(OCoLC)753479580(SSID)ssj0000382564(PQKBManifestationID)11268094(PQKBTitleCode)TC0000382564(PQKBWorkID)10394252(PQKB)11620751(MiAaPQ)EBC685866(OCoLC)835479778(MdBmJHUP)muse14748(CaPaEBR)402398(CaBNvSL)jme00326954 (MiAaPQ)EBC3246268(Au-PeEL)EBL685866(CaPaEBR)ebr10147322(BIP)048253392(DE-B1597)667418(DE-B1597)9780889206298(VaAlCD)20.500.12592/64kn0v(schport)gibson_crkn/2009-12-01/2/402398(Perlego)1706599(EXLCZ)99243000000000252619990302d1999 uy 0engur|n|---|||||txtccrTelevision advertising in Canadian elections the attack mode 1993 /Walter I. Romanow ... [et al.], editors1st ed.Waterloo, Ont. Wilfrid Laurier University Press19991 online resource (263 p.)Description based upon print version of record.9780889203235 0889203237 Includes bibliographical references and index.Contents; Acknowledgements; Chapter 1 Introduction; Chapter 2 The Theory and Use of Political Advertising; Chapter 3 The 1993 Canadian Federal Election: Background and Party Advertising Strategies; Chapter 4 Contextual Analysis of Political Advertising: The Attack Mode on English-Language TV; Chapter 5 Political Ads on Quebec TV during the 1993 Federal Election; Chapter 6 The Role of Images in Quebec Political Advertising; Chapter 7 Quantitative Assessment of Advertising Effects: Survey DataChapter 8 Exploring the Impact of Negative Political Ads through the Use of Participatory Action ResearchChapter 9 Cognitive Responses to Political Advertising on Quebec TV in the 1993 Election; Chapter 10 The Ethics of Political Advertising; Chapter 11 Conclusions; Appendix A: Political Advertisements in English; Appendix B: Political Advertisements in French; Notes; Glossary; Bibliography; About the Authors; Name Index; Subject Index Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of ""attack"" ads, Television Advertising in Canadian Elections provides a historical overview of the growth oAdvertising, PoliticalCanadaTelevision in politicsCanadaNegativismAdvertising, PoliticalTelevision in politicsNegativism.324.7/3/0971Romanow Walter I.1924-1381933MiAaPQMiAaPQMiAaPQBOOK9910154755503321Television advertising in Canadian elections4147728UNINA