01133nam a2200277 i 4500991001948639707536061113s2005 it a b 00 0 ita d8823830818b13452599-39ule_instSet. Economia - SAGAita658.827Keller, Kevin Lane295857Strategic brand management1462544La gestione del brand :strategie e sviluppo /Kevin Lane Keller, Bruno Busacca, Maria Carmela OstillioMilano :Egea,2005xx, 587 p. :ill. ;24 cmCon bibliografiaMarchi di fabbrica e di commercioPolitica aziendaleBusacca, Brunoauthorhttp://id.loc.gov/vocabulary/relators/aut437323Ostillio, Maria Carmela.b1345259922-12-1013-11-06991001948639707536LE025 ECO 658.8 KEL01.0112025000205550le025Prof. Iazzi-E45.00-l- 04016400.i1431585313-11-06Strategic brand management1462544UNISALENTOle02513-11-06ma -itait 30