01116nam a22002771i 450099100194297970753620040109111840.0040407s1997 it |||||||||||||||||eng b12846892-39ule_instARCHE-082651ExLDip.to Scienze StoricheitaA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l.382Eaton, Jonathan264794Technology and bilateral trade /Jonathan Eaton and Samuel KortumMilano :Fondazione ENI Enrico Mattei,19971 v. ;21 cmNote di lavoro della Fondazione ENI Enrico Mattei ;91.97Commercio internazionaleTecnologiaKortum, Samuelauthorhttp://id.loc.gov/vocabulary/relators/aut734057.b1284689202-04-1416-04-04991001942979707536LE009 GEOG.COLL.14D/9112009000310872le009-E0.00-l- 00000.i1340215816-04-04Technology and bilateral trade1448331UNISALENTOle00916-04-04ma -engit 0102188nam 2200397 450 991049372940332120230921205243.09789048541560(CKB)5590000000537528(NjHacI)995590000000537528(EXLCZ)99559000000053752820230223d2021 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierAdvertising and the Transformation of Screen Cultures / Bo Florin, Patrick Vonderau and Yvonne Zimmermann /Bo Florin, Patrick Vonderau, Yvonne ZimmermannAmsterdam :Amsterdam University Press,2021.©20211 online resource (333 pages)9789462989153 Includes bibliographical references and index.Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.TheaterCongressesTheater792Florin Bo1961-801868Vonderau PatrickZimmermann YvonneNjHacINjHaclBOOK9910493729403321Advertising and the transformation of screen cultures2787172UNINA