01138nam a2200301 i 4500991001850329707536100513s2011 nyuab b 001 0 eng 9780073529943 007352994X b14080679-39ule_instDip.to Scienze dell'economiaita658.8422Cateora, Philip R106783International marketing /Philip R. Cateora, Mary C. Gilly, John L. Graham15. edNew York, NY :McGraw-Hill/Irwin,c2011xxxiii, 622 p. :ill. ;29 cmIncludes bibliographical references and indexExport marketingInternational business enterprisesGilly, Mary CGraham, John L.b1408067928-01-1411-10-12991001850329707536LE025 ECO 658.8 CAT01.011 2025000260573le025Prof. Iazzi Libro per studenti erasmus-E176.99-lc 12020.i1546950513-12-12International marketing240525UNISALENTOle02511-10-12ma -engnyu00