01279nam a2200277 i 4500991001804589707536060731s2003 it 00 0 ita d8846449363b13429875-39ule_instSet. Economia - SAGAita338.9Lo Martire, Giuseppe16403Marketing territoriale :come aumentare le vendite sfruttando le potenzialità del territorio e motivando la forza di vendita /Giuseppe Lo Martire, Luca BicchieriniMilano :Angeli,c2003159 p. ;23 cmFormazione permanente.Sez. 2.Nuove tecniche ;91Marketing territorialeGuide praticheVenditeMarketingGuide praticheBicchierini, Lucaauthorhttp://id.loc.gov/vocabulary/relators/aut437654.b1342987502-04-1431-07-06991001804589707536LE016 338.9 LOM 01.0112016000075830le016nE15.00-no 00000.i1470946603-04-08LE025 ECO 338.9 LOM01.0112025000203310le025-E15.00-l- 08580.i1427821231-07-06Marketing territoriale64899UNISALENTO(2)le016le02531-07-06ma -itait 0302935nam 22005531 450 991096506940332120251116195847.00-9860462-1-3(CKB)3710000000072187(EBL)3120276(SSID)ssj0001153139(PQKBManifestationID)11629340(PQKBTitleCode)TC0001153139(PQKBWorkID)11151300(PQKB)11498535(MiAaPQ)EBC3120276(BIP)44313122(EXLCZ)99371000000007218720131211h20132013 uy 0engur|n|---|||||txtccrB4B how technology and big data are reinventing the customer-supplier relationship /J. B. Wood, Todd Hewlin, Thomas LahAshland, Ohio :Point B Inc.,[2013]©20131 online resource (240 p.)Description based upon print version of record.0-9860462-0-5 Includes bibliographical references and index.""Copyright""; ""Contents""; ""Introduction""; ""Chapter 1: The Origins of B2B""; ""Chapter 2: New Leaders Emerge""; ""Chapter 3: Itâ€?s the Outcome!""; ""Chapter 4: B4B""; ""Chapter 5: Connectedness and the Tower of Power""; ""Chapter 6: Capabilities-Led Transformation""; ""Chapter 7: Pivot 1: Land + Expand Selling""; ""Chapter 8: Pivot 2: Adoption Services""; ""Chapter 9: Pivot 3: The Data Handshake""; ""Chapter 10: Crossing the Line""; ""Epilogue""; ""Endnotes""; ""Index""Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple make, sell, ship approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. It's a whole new ballgame. Using powerful models and specific examples, B4B envisions a next-generation tech industry where suppliers play an active, ongoing role in helping business customers achieve unparalleled value from their technology investments."Big dataCustomer relationsBig data.Customer relations.658.72338.4760688Wood J. B1864855Hewlin Todd1645936Lah Thomas E1864856MiAaPQMiAaPQMiAaPQBOOK9910965069403321B4B4471801UNINA