01106nam a2200277 i 4500991001804349707536120830s2012 enk 00 eng d9781780529127b14073274-39ule_instDip.to Scienze dell'economiaita658.8Special issue :Toward a better understanding of the role of value in markets and marketing /edited by Stephen L. Vargo, Robert F. LuschToward a better understanding of the role of value in markets and marketingBingley :Emerald,2012xv, 252 p. ;24 cmReview of marketing research ;9Contiene bibliografiaMarketingTeorieVargo, Stephen LLusch, Robert F.b1407327428-01-1410-09-12991001804349707536LE025 ECO 658.8 VAR01.0112025000260610le025Prof. Guido-E97.95-l- 00000.i1546972413-12-12Special issue239946UNISALENTOle02510-09-12ma -engenk00