00973nam a2200253 i 4500991001793229707536060725s2006 it 00 0 ita d8871922859b13428159-39ule_instSet. Economia - SAGAita658.8Shaw, Robert375522Maerketing payback :il contributo del marketing alla redditività dell'impresa /Robert Shaw, David MerrickMilano :Pearson education,2006X, 484 p. ;24 cmFinancial timesMarketingMerrick, Davidauthorhttp://id.loc.gov/vocabulary/relators/aut602770.b1342815902-04-1425-07-06991001793229707536LE025 ECO 658.8 SHA01.0112025000203181le025-E42.00-l- 01010.i1427506525-07-06Maerketing payback1462332UNISALENTOle02525-07-06ma -itait 00