02054nam 2200673 a 450 991045962940332120200520144314.01-282-81199-197866128119991-4416-7466-793-5043-196-3600-00-4001-6(CKB)2670000000047593(EBL)588013(OCoLC)700691194(SSID)ssj0000671975(PQKBManifestationID)11446515(PQKBTitleCode)TC0000671975(PQKBWorkID)10633804(PQKB)11120463(MiAaPQ)EBC3011293(MiAaPQ)EBC4953454(Au-PeEL)EBL3011293(CaPaEBR)ebr10415674(OCoLC)940439520(Au-PeEL)EBL4953454(CaONFJC)MIL281199(OCoLC)1027149375(EXLCZ)99267000000004759320101001d2010 uy 0engur|n|---|||||txtccrBrand imitation[electronic resource] /S.S. Kaptan, Sanjay PandeyRev. ed.Mumbai [India] Himalaya Pub. House20101 online resource (189 p.)Description based upon print version of record.93-5024-330-X Includes bibliographical references.COVER; CONTENTS; BRANDING; BRAND IMITATION; CONSUMER BEHAVIOUR AND BRAND IMITATION; LAWS GOVERNING IMITATION1. BRANDING 2. BRAND IMITATION3. CONSUMER BEHAVIOUR AND BRAND IMITATION4. LAWS GOVERNING IMITATION.Brand choiceBrand loyaltyElectronic books.Brand choice.Brand loyalty.658.834Kaptan S. S1054217Pandey Sanjay1054218MiAaPQMiAaPQMiAaPQBOOK9910459629403321Brand imitation2486635UNINA00984nam a2200277 i 4500991001719819707536030716s2002 it a bd 000 0 ita d8883352947b12187410-39ule_instDip.to Scienze pedagogicheita302.23Pravettoni, Gabriella451494Web psychology /Gabriella Pravettoni ; prefazione di Luca ConsoleMilano :Guerini e Associati,c2002317 p. :ill. ;21 cmAlf@net ;10Glossario: p. [303]-309Bibliografia: p. [311]-317InternetAspetti psicologiciConsole, Luca.b1218741021-09-0616-07-03991001719819707536LE022 302 PRA01.0112022000093866le022pE22.50-l- 02020.i1254944717-07-03Web psychology145971UNISALENTOle02216-07-03ma -itait 00