01125nam a2200265 i 4500991001666769707536091109s2010 enka b 001 0 eng 9781848442429 b14050389-39ule_instDip.to Scienze dell'economiaita658.827Towards effective place brand management :branding European cities and regions /edited by Gregory Ashworth, Mihalis KavaratzisCheltenham, UK :Elgar,c2010xiv, 279 p. :ill. ;24 cmIncludes bibliographical references (p. 240-268) and indexPlace marketingEuropeCase studiesProduct managementEuropeCase studiesAshworth, Gregory JohnKavaratzis, Mihalis.b1405038928-01-1411-04-12991001666769707536LE025 ECO 658.8 ASH01.0112025000258488le025Prof. Guido-E92.97-l- 042440.i1542297515-06-12Towards effective place brand management238347UNISALENTOle02511-04-12ma -engenk00