01043nam a2200289 i 4500991001656179707536110314r20102008nyu b 001 0 eng c9780385523899 0385523890 b14048735-39ule_instDip.to Scienze dell'economiaita658.8342Lindstrom, Martin148975Buyology :truth and lies about why we buy /Martin Lindstrom Buy.ologyNew York :Broadway Books,c2010xi, 254 p. ;21 cmIncludes bibliographical references (p. 239-243) and indexNeuromarketingConsumer behaviorShoppingPsychological aspects.b1404873528-01-1402-04-12991001656179707536LE025 ECO 658.8 LIN01.0312025000258570le025Prof. Guido-E11.35-l- 01010.i1542464919-06-12Buyology14572UNISALENTOle02502-04-12ma -engnyu00