01169nam a2200289 i 4500991001651799707536101007s2011 nyua b 001 0 eng 9780765629166b14048073-39ule_instSet. Economia 324.7322Cwalina, Wojciech476762Political marketing :theoretical and strategic foundations /Wojciech Cwalina, Andrzej Falkowski, and Bruce I. NewmanArmonk, N.Y. :M.E. Sharpe,c2011xi, 340 p. :ill. ;24 cmIncludes bibliographical references and indexesCampaign managementPolitical campaignsMarketingPolitical aspectsFalkowski, Andrzejauthorhttp://id.loc.gov/vocabulary/relators/aut731952Newman, Bruce I.b1404807328-01-1427-03-12991001651799707536LE025 ECO 324 CWA01.0212025000257924le025Prof. Giaccari-E46.00-l- 02020.i1541513229-05-12Political marketing1442150UNISALENTOle02527-03-12ma -engnyu00