01021nam a2200253 i 4500991001519339707536070306s2006 enka b 001 0 eng d0750667494b13384880-39ule_instSet. Economiaita658.82721De Chernatony, Leslie623393From brand vision to brand evaluation :the strategic process of growing and strengthening brands /Leslie De Chernatony2. edOxford :Butterworth-Heinemann,2006xviii, 318 p., ;24 cmInclude riferimenti bibliografici e indiceMarchi di fabbrica e di commercio.b1338488015-01-1907-03-06991001519339707536LE025 ECO 658.8 DEC01.0212025000130067le025Catalogato 2019pE36.44-l- 03030.i1422682026-04-06From brand vision to brand evaluation1090183UNISALENTOle02507-03-06ma -engenk00