01211nam a22002771i 450099100150883970753620030121174908.0030121s1901 vc |||||||||||||||||ita b12157090-39ule_instARCHE-024689ExLDip.to Filologia Ling. e Lett.itaA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l.457.632Vattasso, Marco182618Aneddoti in dialetto romanesco del sec. 14. tratti dal cod. vat. 7654 /Marco VattassoRoma :Tipografia Vaticana,1901114 p. ;26 cmStudi e testi ;4Dialetto romanesco.b1215709002-04-1401-04-03991001508839707536LE008 FL.M. (f.r.) XXII A 14212008000507688le008-E0.00-no 00000.i1248753301-04-03LE002 457.632 VAT (Fondo Sanesi)LE002 Filol. I H 15 (Fondo Sanesi)12002000465511le002-E0.00-no 00000.i1409440x21-06-05Aneddoti in dialetto romanesco del sec. 14. tratti dal cod. vat. 7654146919UNISALENTOle008le00201-04-03ma -itavc 0103387nam 2200733z- 450 9910367758403321202102113-03921-336-9(CKB)4100000010106133(oapen)https://directory.doabooks.org/handle/20.500.12854/44460(oapen)doab44460(EXLCZ)99410000001010613320202102d2019 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierCustomer Loyalty and Brand ManagementMDPI - Multidisciplinary Digital Publishing Institute20191 online resource (122 p.)3-03921-335-0 Loyalty is one of the main assets of a brand. In today's markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience-among other issues-and contribute to improving a brand's portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).attachmentB2C tourism onlinebehavioural e-loyaltybibliometric analysisbrandbrand equitybrand lovecommitmentconsumerconsumer engagementcustomercustomer loyaltye-commerceearningsengagementfinancial performancelocal foodmapping studyonline booking purchasesPLS-SEMpurchase intentionsre-purchase intentionsretailrevisit intentionssatisfactionshopping experienceshopping frequencyshopping timestructural equation modeling (SEM)transaction coststrustunlisted firmsvalue chainwebsitewebsite qualityRubio Nataliaauth1323723Yagüe Guillén María JesúsauthBOOK9910367758403321Customer Loyalty and Brand Management3035774UNINA